ModCloth Increases Online Revenue with Marin Software Ad Management Platform

Online fashion and décor retailer boosts paid search revenue by 23 percent after deploying Marin Software

San Francisco, CA February 28, 2012 - Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today announced ModCloth increased its paid search revenue by 23 percent after leveraging Marin Software Enterprise Edition to optimize their search engine marketing (SEM) campaigns. ModCloth, one of America’s most popular e-retailers of independent designer fashion and décor, chose Marin due to the platform’s robust feature set and proven ability to deliver financial lift. Through Marin, ModCloth also reduced the cost-per-click (CPC) of paid search ads by 14 percent and decreased time spent on reporting and bidding by more than 30 percent.

News Facts:

• ModCloth invests extensively in paid search with the dual purpose of growing the company’s online presence and international footprint. With growing investment, however, the marketing team found themselves spending too much time on basic campaign management and reporting tasks to effectively scale their paid-search program. Consequently, ModCloth deployed Marin Software’s market leading ad management platform to optimize its paid search marketing campaigns.
• After a thorough evaluation of leading online advertising management platforms on the market, ModCloth selected Marin Software Enterprise Edition due to the platform’s robust feature set and proven ability to deliver financial return.
• Through Marin Software, ModCloth is able to create automated alerts and reports, edit bids directly within the reporting interface, easily expand keywords, and target specific geographic locations much more efficiently. Increased visibility and powerful analytics allow ModCloth to recognize areas of growth and adjust campaigns accordingly.
• After deploying Marin Software, ModCloth experienced a 23 percent increase in paid search revenue, 14 percent decrease in CPC, 30 percent reduction in time spent on reporting, and a six-fold increase in keywords under management.
• Marin Software provides advertisers and agencies the world’s leading online ad management platform for search, social, display and mobile marketing. On average, Marin customers experience 20 percent financial lift as a result of deploying Marin.

Quotes:

• As one of the fastest growing e-retailers, we needed a platform to support our online advertising efforts,” said Theresa Rockovich, search marketing specialist at ModCloth. “The time savings that Marin has generated allowed us to focus on expanding our paid search program, and since deploying Marin we’ve grown keywords under management six-fold, while increasing revenues and ROI in the process. Marin delivered efficiencies for our program, resulting in a 23% increase in revenues from paid search.”