Wister Walcott

Co-founder and EVP, Product and Technology
Marin Software

Wister is responsible for the Marin product and development teams. The original product architect for the Marin application, he now serves to fulfill our technology vision and product execution on behalf of our customers. A noted industry speaker, Wister has deep domain expertise in digital marketing topics including Social advertising, Retargeting, SEO, SEM, revenue attribution, and optimization. From 2004 to 2005, Wister was the Vice President of Marketing at Composite Software, an enterprise data integration software provider. Prior to that, Wister served for over 10 years in various leadership and product management roles at Siebel Systems, a CRM software provider now part of Oracle, and at Oracle directly, where he focused on enterprise applications, including SaaS-based, data warehousing, and marketing automation apps. Wister holds a B.S. in Computer Science (with honors) from Harvard University and an M.B.A. from Harvard University.