Click Volume
Q3 2018 = 100
CPC
CTR
Google Shopping Ads
eCommerce Spend
Q3 2018 = 100
eCommerce CPC
Q4 2018 = 100
Methodology
Each quarter, we aggregate advertising performance across our customer base, and share our results with digital marketing professionals to compare against their own initiatives. In addition to global industry trends, we explore the most compelling areas of digital marketing, including the evolution of mobile, the best use of creative for more clicks and market share, and using the right search and social tools to attract the right customers.
Benchmarks are calculated using a “same store sales” approach with only the advertisers who were clients during Q3 2018 to Q3 2019. Performance of a specific segment may be materially influenced by performance of one or two larger advertisers.
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