Read the White Paper
Read the White Paper

2012 Mobile Advertising Report

The State Of Mobile Search Advertising In The US

How the Emergence of Smartphones and Tablets Changes Paid Search

The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers interact with search engines, and advertisers are paying attention. This white paper outlines the key mobile trends, projections and optimization strategies for advertisers seeking to get the most from their mobile paid-search campaigns.

Topics include:

  • Click volume on smartphones and tablets are growing exponentially – where they are headed in 2012
  • Performance (CPC, CTR, Conversion Rates) can vary significantly across devices – benchmark your mobile PPC
  • Optimizing the performance of your mobile search campaigns – 6 things all search marketers should be doing