2013 Marketers Guide to Facebook Advertising
As Facebook becomes more entrenched in people’s lives, marketers seek to engage with Facebook users through an increasingly complex ecosystem of ads, fan pages, news feeds, applications, and events. Those who successfully leverage Facebook are being rewarded with conversions costs 35% less than the online marketing industry average. This whitepaper explores best practices for launching and optimizing Facebook marketing campaigns.
Download to learn:
- How to craft a Facebook campaign strategy for your business objectives
- Best practices for audience targeting, creative design, creative placement and user experience
- How to see the full picture of your Facebook performance and measure Facebook ROI
- How to quickly spot and take advantage of Facebook optimization opportunities