Only half of businesses today utilize marketing attribution, but these are the businesses we often see driving the highest returns from their ad spend. If you’re considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
Download Marin Software’s Introduction to Marketing Attribution to learn:
- The 3 key reasons marketers use attribution
- The 6 main attribution models
- How to lead your team when implementing an attribution model