Digital Marketing Managers Census 2016
Ofcom research shows that people in the UK are spending twice as much time online compared to 10 years ago. Because of this, almost half of the UK’s £16bn advertising spend is dedicated to online marketing, and digital marketing managers (DMMs) must constantly innovate to keep up with demand.
Digital marketers have the additional frustrations of spending gaps, limited resources, and learning curves with newer technologies.
In October 2015, Marin Software commissioned independent market research company Censuswide to survey 200 UK digital marketing managers working in companies with over £20 million in an annual spend to assess current challenges and trends. In Digital Marketing Managers Census 2016, read the results, including the latest intelligence on digital marketing in the UK, and what’s keeping digital marketing managers up at night.
- The main players in the UK digital marketing landscape – by age, gender, and experience
- The main challenges UK DMMs are facing – and what they want to do about them
- The top five DMM priorities for 2016
Get your copy of this timely and important guide today.