Well established in North America, it is not surprising North America currently leads international regions in Facebook advertising spend, clicks, and impressions. However, when examining international regions outside of North America, Facebook users dramatically outpace North America in total users and engagement.
For example, North American Facebook user volume is projected to grow by the least amount between now and 2015, relative to the other five key international regions.
Marin Software’s analysis of over 200 online marketers suggests that advertisers are under investing in Facebook outside of North America. For example, while the APAC market has more Facebook users by volume than any other global market, advertisers are spending five times less in this region compared to North America, and three times less compared to Western Europe. Spend share is also relatively low for Latin America, Middle East & Africa, and Eastern Europe.
Download International Facebook Advertising: A Greenfield Opportunity to Engage a Massive Global Audience to learn:
- User engagement and user growth projections for North America, Latin America, Middle East & Africa, Western Europe, Central & Eastern Europe
- International Facebook users vs. international spend share
- Eight advertising best practices for starting an international Facebook advertising strategy