Mid-Year Outlook: 3 Tactics to Dominate Search in 2H 2015
Search remains the cornerstone of most marketing budgets. With its strong ROI, easily measured metrics, and maturity as a digital marketing channel, it’s poised to become even more of an important strategy for online advertisers – especially in the expanding world of mobile. We looked at the Marin Global Online Advertising Index, which consists of advertising data from leading global brands that manage more than $7 billion in annualized ad spend through Marin’s platform. This provided us with insights on how consumers would influence search behavior for the rest of 2015 – and we devised a few recommendations for capitalizing on the results.Use our white paper, Mid-Year Outlook: 3 Tactics to Dominate Search in 2H 2015, to understand current trends and plan for the second half of 2015. This instructive report includes:
- Data charts detailing projected search and click spend in 2H 2015
- Insights on how consumer behaviors will affect desktop and mobile spend
- How Google’s Product Listing Ads will impact click performance
- Three ways to effectively allocate your search budget
- Plus more comprehensive and insightful analysis
Get your copy of this informative guide today.