ROI-Based Campaign Management: Optimization Beyond Bidding
Download this white paper to learn how to drive maximum ROI from your paid search programs, with three simple best practices for campaign management.
In this white paper, you will learn how to:
- Intelligently build and refine a highly relevant and targeted keyword set
- Restructure campaigns and ad groups to improve ad targeting and relevance
- Accurately measure ad copy performance and continuous ad tuning and testing