Key Benchmarks, Challenges and Best Practices for Cross-Channel Retargeting Success
To help enterprise advertisers optimize their growing retargeting programs, Marin Software surveyed 233 digital marketers of leading brands and agencies. A majority of the survey respondents maintain online advertising budgets of more than $250,000 per month. The survey yielded surprising results for this powerful performance marketing channel.
In addition to the retargeting trend and benchmark data results, retargeting best practices are also presented based on insights from the survey’s findings.
This informative 18 page report covers important trends, benchmarks, and best practices, including:
- 13 benchmark charts- retargeting as a % of the marketing mix, popular retargeting types, budget allocation and more
- Clickthrough rate (CTR) and cost-per-click (CPC) for Google RLSA vs. non RLSA
- Performance results for single channel retargeters vs. cross-channel retargeters
- 5 best practices including the use of search intent data to augment audiences, negative retargeting, and sequential messaging