CROSS-CHANNEL IS A BIGGER BANG FOR THE BUCK.
After the 2015 shopping season died down, the first quarter of 2016 saw a return to normalcy for digital marketers. And, one thing became clear – cross-channel, cross-device targeting remains the most powerful differentiator for profitable marketing strategies.
Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, we analyzed Q1 2016 data from around the world to create our Q2 2016 benchmark report. Download this informative report to read:
- Quarterly and YoY impressions, clicks, spend, and conversion trends by channel
- Performance benchmark charts across search, social, and display by device
- Recommendations to reduce diminishing returns from single-channel advertising
- Plus more comprehensive and insightful analysis
Get your copy of the report today.