IN THE CURRENT WORLD OF PERFORMANCE MARKETING, MOBILE IS KING, ACROSS CHANNELS AND DEVICES.
eMarketer predicts that by the end of 2015, mobile ads will account for over half of all digital ad spend, overtaking desktop spend share and making it the primary device for advertisers. With Q4 upon us, marketers must understand the current landscape to capitalize on mobile’s advertising moment.
This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which tracks more than $7 billion in annualized ad spend on the Marin platform. Download the report to learn:
- Quarterly and YoY impressions, clicks, spend, and conversion trends by channel
- Performance benchmark charts across search, social, and display by device
- How the rise of smartphones continues to transform the consumer path to conversion
- The unique opportunity that display offers for maximizing mobile ad spend
Get your copy of this essential benchmark report now.