THE TABLET REVOLUTION WILL NOT BE REALIZED.
According to GlobalWebIndex, for the first time ever, fewer people are using tablets now than a year ago. Our research supports this downward trend, as smartphone and desktop continue to win out for ad clicks and spend.
Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, we analyzed Q2 2016 data from around the world to create our Q3 2016 benchmark report. Download this informative report to read:
- Quarterly and YoY impressions, clicks, spend, and conversion trends by channel
- Performance benchmark charts across search, social, and display by device
- Recommendations to benefit from the rise of cross-channel marketing strategies
- Plus more comprehensive and insightful analysis