MOBILE HELPED MAKE Q4 2015 A HUGELY SUCCESSFUL SHOPPING SEASON FOR ADVERTISERS.
With over half of all digital ad spend devoted to mobile, Q4 2015 performance was centered not just on smartphones and tablets, but on solid cross-channel mobile marketing strategies.
This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which tracks more than $7 billion in annualized ad spend on the Marin platform. Download this informative report to learn:
- Quarterly and YoY impressions, clicks, spend, and conversion trends by channel
- Performance benchmark charts across search, social, and display by device
- How mobile has become the driving force behind display advertising
- The opportunity that mobile attribution has for maximizing ad spend
Get your copy of this definitive benchmark report now.