Marin Connects you to the Data that Matters –

Data that
Drives Revenue

Your Data is Your Advantage

Marin helps you uncover more customers and more revenue from your online and offline data.

As the market leader in digital advertising, we work with the world’s largest agencies and brands. We have helped build and connect some of the most sophisticated data integrations ever imagined.

Learn more about how Marin can help you build your digital marketing foundation with the most powerfully effective building blocks…Your Data.

Increase Customer Lifetime Value with Audience Connect

Identify, Understand, and Expand Your Audience for Maximum ROI

Audience Connect combines your critical first party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics and behavioral insights from BlueKai. Now you can build truly customer-centric programs across all digital marketing channels.

Bi-directional synchronization

Better Understand Your Customers with Audience Analytics

Audience Connect provides critical metrics such as cost, conversion and revenue by audience. Advertisers can gain deeper insight into audience behaviors, using demographic, interest and in-market data from the BlueKai Audience Data Marketplace. With deeper understanding of specific audience segments, you can adjust ad copy and landing pages to drive even higher conversion rates and maximize return on media spend.

Audience Expansion

Find More High Value Customers with Audience Expansion

Utilizing Audience Connect, advertisers can identify the driving attributes of your key metrics, and model users to find more who look like those high performing users. For example, a performance advertiser identifies the top attributes that drive conversions and can bid higher for users with those attributes.

Audience-based bidding

Spend with Confidence with Audience-based Bidding

Audience Connect combines your critical first party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics and behavioral insights from BlueKai. Now you can build truly customer-centric programs across all digital marketing channels.

Unified View of Data

Drive Better Business Decisions
with Revenue Connect

Understand True Conversion Value with Flexible Revenue Capture

Marin’s flexible revenue capture solution enables you to leverage your existing infrastructure, preserving historical data and maintaining a single point of truth for measuring your performance. Proven integrations with leading analytics, ad serving, call tracking, and CRM systems help reduce deployment time and risk.

Lifetime Value

Confidently Gauge Customer Lifetime Value

The holy grail of conversion data, customer lifetime value, can be comprehensively managed, measured and optimized using the Marin platform. Using Marin, you can track and assign unique values to each action in the conversion funnel- likes, purchases, leads, views, registrations, etc.- for accurate and flexible lifetime value calculations. The ability to track and bid to multi-event conversions enables you to accurately value every consumer interaction and optimize spend accordingly.

Current Revenue Integrations

  • Adform
  • Adplan
  • Adobe SiteCatalyst
  • Adometry
  • Atlas Data Passback
  • BrightTag
  • DoubleClick for Advertisers (DFA)
  • Flashtalking
  • Google Analytics
  • Jet Interactive
  • Marin Tracker & Redirect Tracker
  • Mongoose Metrics
  • Revenue Upload by Order ID or Keyword
  • RevTrax
  • TagMan

Gain Visibility Across Publishers with Channel Connect

Bi-directional synchronization

Accurately Manage at Scale with Bidirectional Synchronization

Campaign structures are notoriously complex and dynamic, and remembering to sync changes manually can be time-consuming and error-prone. Marin’s automated bidirectional synchronization ensures that changes are kept current at the publisher and in Marin, regardless of where the changes are made.

Data Warehouse Direct

Connect Your Enterprise with Data Warehouse Direct

Marin provides a proven data passback avenue and other connectors to easily integrate with your data warehouse. Marin sends daily metrics for keyword, creative, and placement performance across channels and publishers.

Marin Connect Case Book

Easily Track Revenue with Seamless URL management

Marin has a powerfully convenient ability to read and write URLs in exiting formats. Marin saves time by leveraging existing URLs, automatically generating new URLs based on your current structure, and auto-correcting malformed or duplicate URLs.

Seamless URL Management

Marin Channel Connect Publishers

Joint customers can take full advantage of the power of Channel Connect. Certified partners include:

  • Adlux
  • adMarketplace
  • Sendori (Ask.com)
  • Yandex

Marin Labs

Keep ahead. Join a community built on innovation

Marin works together with our customers and partners to build powerful solutions to solve complex digital advertising challenges. Marin Labs offers customers access to leading edge research and development, unconventional features, advanced partner integrations, and adaptive service offerings through a collaborative team of search, display, social, and mobile advertising experts.

The result is often unique capabilities that enable the world’s most sophisticated advertisers to uncover more revenue from their online and offline data and outperform the competition.

Proven Professional Services

On-Boarding Services

Rapid On-boarding Services with Pre-built Connectors

Leveraging on-boarding best practices garnered from hundreds of successful engagements, Marin’s professional services teams ensure that deployments meet each client’s unique online marketing needs and can leverage from many pre-built connectors and certified integrations.

Use Your Data
to Unlock Your ROI Potential

Marin Connect amplifies the relevance of your marketing by unlocking the potential of your data to deliver the right offer to the right audience at the right time for the right price.