Sharperimage.com finds 56% more sales utilizing MarinOne Bidding for Shopping Ads over Smart Shopping.
SharperImage.com offers consumers an engaging way to find the latest home electronics, air purifiers, and other lifestyle products. Designed to be the ultimate shopping experience, SharperImage.com is both state of the art and easy to use, with informative video clips, customer product ratings and reviews, and more. SharperImage.com continues the tradition of fun, innovation, and excitement that was originated in 1977; and relaunching in 2010, SharperImage.com and the Sharperimage.com catalog are owned and operated by Camelot Venture Group.
Sharperimage.com has a large catalog of products and a very devoted fan base. They have to be relevant across all channels, but Google Shopping is where they see most of their customers flock. This also attracts more and more competition, and Sharperimage.com has to ensure that they can maneuver around their competition so that their customers can find them, and those looking for their great products can do the same. To do so, the Sharperimage.com team tests new functionality of both the publisher platforms and their tools to ensure they are using the best one to help them achieve their performance goals and stay ahead of the competition.
Determined to find the best bidding solution for their products, they thoroughly tested Google Smart Shopping against MarinOne Bidding for Shopping. They found that Marin’s bidding was more efficient in driving sales and revenue year over year. Leveraging Marin’s Bid strategies, they also knew they could better organize their product line up to fit their sales goals and still maintain control if the market indicated a shift in demand. MarinOne’s bidding capabilities also allowed better performance on products that traditionally may have been a bit slower paced sales-wise. This was a huge plus for the Sharperimage.com team as they didn’t have to do as much manual intervention.
In addition to bidding, they also leveraged MarinOne’s cross-channel reporting to help them make better decisions holistically. MarinOne Insights automatically helped them isolate daily optimizations or areas of exploration that they could take advantage of, or ideate a new workflow to find better performance.
Using MarinOne Bidding, Sharperimage.com had better control of how they bid their products in the marketplace. After completion of the test period, Sharperimage.com highlighted a few notable metrics:
- Impressions increased by 45%
- Clicks increased by 25%
- Conversion rates increased by 25%
- Sales increased by 56%