This is a guest post from Sarah Burns, Content Manager
at Boost Media.
The holiday season is here! To launch successful holiday display ad campaigns, marketers need to be thoughtful about the creative, the offer, and the timing. Here at five tips to catalyze your holiday display ads through the New Year.
1. Use holiday-specific imagery and creative
Spruce up your ad creative, landing page, and site navigation for the holidays to demonstrate to consumers that you’re excited about the gift-giving season. Incorporate reasonably agnostic holiday symbols such as wreaths, snowflakes, evergreen trees and candles into creative.
2. Get the timing right
40% of consumers begin their holiday shopping by Halloween, according to an NRD study. You likely already know this, but campaigns should launch as early as mid-October. So, if you haven’t launched yet, better late than never—now’s the time! Promoting your holiday campaigns early allows you to take advantage of the Thanksgiving rush, and spread awareness of your brand for Cyber Monday through Christmas and New Year.
3. Avoid creative fatigue
To keep your ads looking distinct and fresh, update your creative once or twice a month. Changes can be low effort, like tweaking old concepts with new colors, buttons, borders, or images.
4. Use last year’s data
According to a McKinsey study, campaigns that rely on data improve marketing ROI 15-20%. Look at last year’s holiday campaign and sales figures to determine what products were the most popular. What channels were display campaigns most successful on? The results will help you focus your efforts on the highest-performing channels and highest-converting customer bases.
5. Be clear with discounts
Create urgency with shoppers by stressing the importance of short-term sales during the holidays. Be clear about the expiration date for discount deals, coupons, and promotions.
Follow these tips and get ready for your most successful year yet. Have a joyous holiday season.
About the Author
Sarah manages Content Marketing at Boost Media and leads a team of marketing professionals to drive revenue through complex B2B marketing campaigns in the ad tech industry. Prior to joining Boost, Sarah developed marketing and sales strategy at BNY Mellon, a top 10 private wealth management firm. In a former life, Sarah worked in journalism writing for magazines including Boston Magazine, The Improper Bostonian, and Luxury Travel. When she’s not writing engaging content, Sarah enjoys cooking, running, and yoga.
About Boost Media
Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.