As cross-channel advertising becomes more competitive and marketers continually look for ways to gain new business, it’s more important than ever to maintain a high ranking in the search engine results page (SERP). Marin’s Position Lock tackles this challenge head on, allowing you to stay in front of your potential customers.
Position Lock is an intraday, position-based bidding solution for Google and Bing. It’s designed to allow search keywords to maintain a desired position throughout the day. You can set position targets by device (desktop or mobile) at the folder level.
When To Use Position-Based Bidding
If your keywords include highly competitive terms, you should use position-based bidding to make sure you achieve your position goals throughout the day. If a competitor enters the auction, Position Lock and its robust bidding algorithm can react and bid to the desired position.
You should also use position-based bidding if you have separate targets by device. For example, for desktop it makes sense to target positions 2-3. However, having the same target for mobile may result in fewer impressions. In this case, Position Lock allows you to specify a mobile position of 1-2.
How It Works
Position Lock grabs the current position for desktop (desktop + tablet) and mobile directly from intra-day cost reports. It takes the difference between the two latest cost reports and determines the keyword-level impression weighted position by device.
The rules-based engine then bids up or down by a percentage each hour based on the most recent data. Bids are only changed for keywords that have received impressions in the last hour.
Position Lock doesn’t require tracker implementation or URL tagging. There’s also no limit to how many keywords you can bid on.
Try It Out
If you’re a Marin customer and you’d like to maximize your SERP results throughout the day, just ask your representative to enable Position Lock. Or, if you’re new to Marin, request a demo.