Best Practices for Growing Your Company's TikTok Profile

January 11, 2024

Aren’t 100% sure how to grow your business account on TikTok?

Don’t fret about it.

The reality?

You can google up and find hundreds of tips for TikTok business growth. But what works best for generating more likes, views, followers, and sales?

We’ve fished out proven TikTok marketing tips used by successful brands. This guide will help you create engaging TikTok content and advertise on TikTok like a pro.

Did you know:

  • Every minute, more than 16,000 videos are put up on TikTok!
  • TikTok is on the list of social media with the highest ROI, along with Facebook, YouTube, and Instagram, as cited by 16% of marketers (Source).
  • 60% of TikTok users have visited a brand they noticed on the platform or bought from it immediately (Source).
  • On average, videos from TikTok business accounts gather 24K views (Source).
  • At least one in ten small businesses has achieved virality on TikTok (Source).

This article breaks down how to make it happen. Stick around to discover the “hows” of conquering TikTok as a business.

Content Creation Tips to Accelerate Your TikTok Account Growth (+ Examples)

After you set up a TikTok business account, it’s time to create compelling content for it. So, let’s find out how to do it.

Produce humorous content

“To lift my spirits.”

That was the top reason for browsing TikTok chosen by users in a study

Humor remains one of the long-ago-revealed secrets of efficient content creation. In fact, 66% of marketers confirm that funny content works best on social media.

This could be anything like:

  • Memes
  • Wordplay/puns
  • Slapstick comedy
  • Amusing pet videos
  • Skits
  • Satire, etc.

Yet, there’s a bothersome concern among some brands. 

Are comical TikToks the right fit for more “serious” brands offering insurance, banking, or other financial services?

Take the answer from Jim Pendergast, Senior Vice President at altLINE Sobanco. He believes, “Comedy and humor are compulsory emotional triggers for building TikTok business profiles in the financial industry, especially among finance brands targeting Generation Z. There’s one basic rule, however, when leveraging humorous content in finance – make it industry-relevant.”

Consider the TikTok content strategies of FinTech companies such as Klarna and Chime. Both share funny videos and memes about personal finance management and add niche hashtags (#FinTok and #MoneyTok).

For example, this funny video by Chime collected over 6K impressions and 4.2M views.


Teach your audience something valuable.

TikTok is a source for discovering new information for 35% of users.

“Each time you share knowledge and provide value through your content, you grow on TikTok by nurturing leads and building relationships with them,” claims Michael Maximoff, Co-Founder & Managing Partner at Belkins. “Educational videos resonate well with the audience and form an invisible but powerful bond between a brand and a potential customer,” he adds.

At Belkins, marketers create helpful B2B content on TikTok: business how-tos, lessons, and tools. For example, one of the company’s rubrics starts with Did You Know, like: Did you know you can cancel an email sent in Gmail, or Did you know that using this opening line can generate 10-15% more B2B traction?


Hashtag your descriptions wisely

Why bother hashtagging your TikTok videos?

According to Morgan Taylor, Co-Founder of Jolly SEO, “Hashtags are a secret sauce of TikTok SEO. They help optimize your TikTok business profile and increase your video’s discoverability on the platform. TikTok business accounts have a huge field for hashtag experiments because there is a 4,000-character limit for video descriptions.”

Morgan Taylor recommends mixing up niche, related, and trendy hashtags to boost your business’s organic reach on TikTok. Let’s discuss the three types with examples from search engine optimization, aka SEO, as a niche.

  1. Niche hashtags

A niche hashtag is a specific, targeted search phrase or word. It is aimed at a narrower pool of people from a particular niche.

For example: #seotips, #onpageseo, #backlinks, etc.

Related hashtags

A related hashtag is a word or phrase closely associated with the niche.

For example: #digitalmarketing, #website, #marketingstrategy, etc.

  1. Trendy hashtags

A trendy hashtag is more popular and competitive, typically unrelated to the niche. It targets a broader audience.

Some trending TikTok hashtags the will drive more views are:

  • #fyp
  • #duet
  • #viralvideo
  • #funny
  • #humor
  • #trending
  • #memes, etc.

Understanding the performance of these hashtags through hashtag analytics can provide valuable insights into audience engagement and reach across platforms.

Let’s analyze this TikTok video by Jolly SEO.


They used -

Niche hashtags: #seousa, #linkbuildingtips, and #linkbuilding.

Related hashtag: #marketingtips.

Trendy hashtag: #fyp.

Pro tip → Use a TikTok hashtag generator to copy-paste relevant, related, and trendy hashtags.


Pick trendy topics, music, features, and video formats

You can make your brand more visible on TikTok by jumping on the trendy wave and exploring new TikTok trends.

“When creating content for TikTok business profiles, companies should become trend-hunters to improve their chances of going viral on TikTok,” claims Eric Mills, Owner of Lightning Card Collection. He provides an example from the entertainment and gaming industry:

“Pokémon Go once took over the world and immersed users in a new video game universe. Since then, the #pokemongo hashtag gathered 13.8B views on TikTok, and businesses started newsjacking its popularity and creating promotional campaigns with Pokémon characters.”

New trending topics arrive at TikTok’s shore every day. For example, just recently, it was the Barbie movie. The social media site went all pink with the #barbie hashtag (99B views).


Engaging features like trending sounds, filters, and effects are also among the most helpful tactics for TikTok customer acquisition.

Regarding TikTok video types, the most popular are:

  • Duet
  • Stitch
  • Lip-syncing
  • Day in the Life
  • Prank
  • Dance

According to Statista, dance is TikTok’s second most viewed content category (after entertainment) worldwide. It hit 181B hashtag views in 2020.

Pro tip → Track new trending content in the TikTok Creative Center.


Leverage holiday-driven giveaways

Do you want to grow your TikTok business profile even faster?

If yes, grab this strategy from Jerry Han, CMO at PrizeRebel, who advises businesses to hold TikTok giveaways during holidays:

“People enjoy contests and seek opportunities to win prizes. This makes giveaways a superb tool to gain more followers on TikTok and maximize your social media presence on this platform.”

And the proof is in the stats. On average, giveaways have a 34% conversion rate and outperform other content types. And 62% of brands take advantage of giveaways to improve brand awareness.

Jerry Han adds, “When you tie giveaways to holidays, you can double your TikTok results. Just make sure to clarify the rules and offer valuable rewards when organizing a TikTok giveaway.” He shares a list of possible giveaway prizes:

  • Gift cards
  • Gift certificates
  • Product boxes
  • Limited edition products
  • Event tickets
  • Monthly or annual subscriptions
  • Free shipping, etc.

For example, Ulta Beauty incorporated a Christmas giveaway into their holiday marketing campaign on TikTok.


Their video clearly explains the giveaway rules and teases customers with a $500 Ulta Beauty gift card as a reward.

TikTok Advertising Strategies to Expand Your Reach (+ Examples)

The best way to grow your account is to tap in to advertising. And you can do it effectively with paid ads, influencer campaigns, and Shopify integrations (for Shopify e-stores).

Paid ads

Are TikTok ads worth it?

78% of SMBs report that TikTok advertisements drive profits within six months.

The top five TikTok ad formats are:

  • In-Feed Ads
  • Spark Ads
  • Brand Takeover Ads
  • TopView Ads
  • Branded Hashtag Challenges and Branded Effects

Look at one of the best TikTok ad examples by Pepsi.


It’s a Branded Hashtag Challenge promoted by In-Feed and TopView Ads and enhanced with a duet feature. The campaign resulted in a 4.73 % engagement rate and 3.1B+ video views.

Pro tip → Use Marin + TikTok to grow your business with paid ads on TikTok.

Influencer partnerships

You can’t deny the rise of influencer marketing and its benefits. Brand collaborations with content creators on TikTok drive a 27% higher ad recall and a 91% higher view rate.

Isn’t it an ideal time to develop an influencer marketing strategy for TikTok?

You can collaborate with – 

  • Mega-influencers: 1M+ followers
  • Macro-influencers: 100,000 – 1M followers
  • Micro-influencers: 10,000 – 100,000 followers
  • Nano-influencers: 1,000 – 10,000 followers (They have the highest average engagement rate of 8%, in contrast to other influencers.)

Once you’ve decided to start such a partnership, there’s one more thing to remember. Andrew Pierce, CEO at LLC Attorney, reminds brands about the importance of signing contracts with TikTok content creators. He says, “An influencer agreement is a significant document for the TikTok content creator and the company. It ensures smooth collaboration and protects both parties from possible legal issues. These can be misleading or false advertising, IP rights infringement, the right of publicity violation, etc.”

Shopify Integration

If you run a Shopify business, it’s easy to promote and sell your products with TikTok.

Here’s how to set up TikTok Shopify integration and launch paid marketing campaigns:

  1. Open your admin page on Shopify.
  2. ​Go to Sales Channels and select TikTok.
  3. ​Click “Set Up Now”
  4. Connect your TikTok business account and TikTok Ads Manager.

Voila, you can start selling and advertising on TikTok.

The Founder of Habit Skin, Tai Adaya, shares, “Advertising with TikTok has ‘hockey-sticked’ our growth. Seriously, we can’t stay in stock!” The company is currently on the threshold of 400K followers.

Ready to Grow Your Business on TikTok?

TikTok is a fantastic place to broaden the company’s reach and promote products/services.

With the above strategies, you can now tweak your business presence on TikTok and gain a large and engaged follower base around your brand more quickly and efficiently.

Press “Play” in your TikTok advertising game with Marin. Schedule a demo to see how you can achieve rapid TikTok growth with the power of ad automation.

Anthony Martin

Choice Mutual
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