Social media has become an integral part of our everyday lives and an essential space for brand discovery. With over 500 million daily active users, Instagram has become increasingly important to marketers who want to reach large audiences. Whether you’re just tapping into the power of Instagram or looking to level up your current strategy, we have 5 Instagram hacks that can help you on your Instagram journey.
A Picture is Worth a Thousand Words
A Meta-commissioned study found that 83% of their survey group use Instagram to discover new products or services, 81% use it to research products and services, and 80% use it to decide whether to purchase a product or service. 54% of people surveyed say they made a purchase either in the moment or after seeing a product or service on Instagram. In other words, your first impressions on Instagram matter.
The images or videos that you select should convey your message and align with your branding goals while keeping an organic feel to them. Instead of having a lot of text or large brand logos in your photos, think about your target demographic and the type of organic content they’d be most likely to respond to.
Whether you’re running ads on Instagram or not, you should also pay attention to image and video sizing for different types of posts and placements. There are a myriad of different types of posts and placements available when running paid social ads. When choosing an ad type, be sure to keep your business goals in mind. To understand more about the different ad types and how they can help you achieve your goals, check out Meta’s page for more information.
Additionally, placements play a key role in achieving your goals. This is where you’ll be able to choose whether your ads will be seen on Facebook, Instagram, or both. You’ll also be able to say whether your ads will show up in feeds, stories, in-stream, search, messages, or in apps and sites. Keep in mind that each of these placement types may have different sizing and aspect ratio requirements for your creative. This is important as you want to make sure that as a brand you’re putting your best foot forward to your target audience.
Boost your Best Content
If you’ve recently made an organic post that had great engagement, try applying a boost to it, which essentially turns that organic post into an Instagram ad. Boosting content is also a great way to make your organic content work harder without having to call on your creative team for special assets.
If you’re already a post-boosting boss, Marin Social has a tool that can automate your post boosting workflow (aptly named Message Booster). You can use Message Booster to set rules for automatically boosting posts, so you don’t have to lift a finger to take full advantage of this Instagram hack.
ABT = Always Be Testing
The best social experts encourage consistent testing to integrate new ideas, improve on existing strategies, and get the most out of your advertising dollars. Some examples of things you could test on your account are auto placements, audiences, and ad types. If you haven’t run a test before, also think about how you’ll measure success in a quantifiable way. Some common examples of metrics used for this purpose are: Click Through Rate (CTR), Impressions, and Clicks.
Testing is a component of most of the hacks we shared in this article - we always recommend testing new ideas before making them a permanent part of your advertising strategy. To organize and prioritize your tests, try creating and following a testing roadmap. If you want to learn more about how to test ads for performance on Instagram, check out this free course from Meta Blueprint.
MarinOne Social also offers a time saving solution for split testing called Ad Studies. This tool lets you split test at the touch of a button and track the results using Marin Software’s advanced reporting suite.
Know your Audience (or Get to Know Them!)
There are a multitude of different audiences you can target on Instagram. When you decide to target an audience group, make sure you are keeping them in mind when it comes time to create your ads. A college student interested in a popular musician has different social media habits and interests than a retiree interested in recent events.
If you’re unsure of what your audience likes, start with some tests to determine what types of content and ads will work best.
Be the First to Leverage New Products and Features
New features and releases are great examples of items to add to your testing roadmap. Using a new feature could unlock new possibilities for your ad performance, help you better reach your current audience, and/or help you reach new audiences. If you’re newer to Instagram and are unsure of which features to test first, you can find some ideas here.
If you’re a current Marin customer, your Marin rep will keep you up to date on new features which are released and how we can help you test them. Our partnership with Meta helps keep us at the forefront of new features, so you’ll be one of the first to hear about new features from Instagram!
If you’re interested in learning more about using MarinOne Social for your Instagram ads, reach out to us here.