By now, most search advertisers have heard about Google’s responsive search ads. Still, SEM aficionados are still getting their heads around this latest ad type. How does it work? Will it bring more clicks? How does it compare to text ads?
Responsive ads choose the best-performing combinations from a search advertiser’s ad copy and assets. Advertisers can write up to 15 headlines and four descriptions, and Google’s algorithm automatically serves the best combinations in auctions based on which ones are most relevant to users, ultimately driving conversions.
With responsive search ads, advertisers can boost relevance and streamline performance across Google Ads campaigns. Now, you can create ads that automatically adjust to show the most effective ad copy to your audience.
At Marin, we’re getting a lot of questions from our advertisers about this new ad format. We decided to partner with Google to shed some light on this important topic for search advertisers. Sign up for our webinar on Thursday, December 6th at 10 am PT / 1 pm ET and hear answers to such questions as:
- How do RSAs work?
- Why do RSAs matter to advertisers?
- What are best practices and tips for optimizing campaigns?
Sign up today to secure your spot.
Sylvanus Bent embraces a growth mindset, and looks forward to continuing to learn everything he can about successfully taking products to market. He works closely with design and engineering colleagues to ensure that Google is building the right products for its customers.
Wes MacLaggan has over a decade’s experience developing and delivering analytical enterprise SaaS applications, including four years with Applied Predictive Technologies working on the company’s platform to help retailers maximize the return on their promotional spending. He is currently Head of Marketing at Marin Software, and has been with the company since 2008.