How American Eagle Benefited from Facebook Broad Audiences

August 22, 2017

Until recently, Facebook Dynamics Ads was a retargeting-only solution. Now, as Facebook’s strongest performance-focused ad format, marketers can combine it with Broad Audiences to create high-powered prospecting campaigns.

Along with its Aerie sub-brand, American Eagle Outfitters (AEO) did exactly that. Over three quarters starting in Q4 2016, Broad Audiences for Dynamic Ads continuously outperformed other non-dynamic prospecting tactics and ad formats, boosting Revenue on Ad Spend and efficiency, and gaining 4x higher ROAS (versus regular lookalike audiences).

To achieve stellar results, AEO and Marin Customer Success:

  • Locked in early access to Broad Audiences for Dynamic Ads
  • Used Marin Budget Allocation for better budget allotment and performance
  • Planned additional Dynamic Ads initiatives for more efficiency improvements

Read all about it in our case study.

Maria Breaux

Marin Software
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