A leading women’s accessory retailer wanted to extend its digital advertising from search alone to a combined search and social strategy. To increase sales, the retailer tested performance of its manual prospecting campaigns against the product sets that Smart Sync for Dynamic Ads generated. The result—ROI increased
The retailer’s tactics included:
- Identifying top performing product categories from Google Shopping campaigns
- Cloning these directly into Facebook
- Using Dynamic Ads targeting to prospects, transitioning from email lookalike custom audiences to intent lookalikes on the web
Read all about it in our case study.