First it was Google, then it was Amazon, then it was Oath.
Out with the old, in with the new, as they say—and in this case, 2018 seems to be the Year of the Ad Platform Rebrand. We took a look at what changed and why.
What’s in a Name?
While most of the rebranding included simple name changes, others provided advertisers with consolidated or new solutions to streamline their advertising platforms—often bringing disparate products under a single brand identity. (Click to enlarge.)
As the major ad platforms continue to grow and develop new features and services, so does the potential learning curve for advertisers hoping to take advantage of these platforms. In Amazon’s case, the goal is to attract more brand advertisers. Across the board, however, these rebrands make the case for simplicity, and for ensuring the services are as easy and intuitive as possible for advertisers.
With one potential barrier to success lifted—multiple advertising solutions with disparate messaging and features—the hope is that brands can focus on driving more brand awareness, customer engagement, and revenue.
Your move, Bing.
Here at Marin, we think the easiest way to run your digital advertising campaigns is from a single location. Our independent platform unites advertising across search, social, and eCommerce, connecting you to customers wherever they are. We think the only way to see better results from ad spend, every day, is to run your channels in concert, such using search intent signals to power your social advertising and to integrate, align, and amplify all of your digital advertising efforts.
Whether you’re using Oath, Google, Amazon, Facebook, Twitter, or Bing, we’re here to help. To learn more, feel free to schedule a demo.
For further reading:
- Oath Unifies Ad Tech: https://www.oath.com/2018/09/10/oath-ad-platforms/
- Amazon Advertising: https://advertising.amazon.com/blog/blog/amazon-advertising-simplified?ref_=blog-list
- Introducing Google Marketing Platform: https://support.google.com/marketingplatform/answer/9031231?hl=en