Exciting news for brand advertisers and agencies! Marin Software, known for its innovative digital marketing software, has just announced an expansion in its capabilities. The MarinOne Retail Media Platform now includes support for Walmart Connect’s Sponsored Brands ad unit and the existing integration with Walmart Connect’s Sponsored Products.
What Does This Mean for Advertisers?
This new feature opens up a world of opportunities for advertisers to help increase brand visibility and drive customer engagement. Sponsored Brands is a unique ad unit designed to drive traffic, awareness, and conversions for businesses selling on Walmart's website. It highlights selected products at the top of the search page, allowing advertisers to showcase their brand and products in a highly prominent placement within Walmart's search results.
A Commitment to Excellence
Marin Software's CEO, Chris Lien, expressed his enthusiasm for this new addition, stating, "Marin Software is committed to helping advertisers effectively reach and engage their customers across various platforms. Our support for Walmart Connect's Sponsored Brands ad unit is a testament to that commitment. We're thrilled to offer our clients the tools they need to make the most of this powerful ad format."
Streamlined Campaign Management
By integrating Walmart Connect's Sponsored Brands into Marin Software's platform, advertisers can manage their campaigns alongside other major retailers like Amazon, Instacart, or Target. This new feature offers extensive campaign management and optimization capabilities, enabling advertisers to understand their customers better and optimize their advertising spend.
Here's a glimpse of what Marin's support for Sponsored Brands includes:
- Unified Reporting: Compare performance across different Sponsored Products and Sponsored Brands.
- Advanced Bidding: Leverage Marin's bidding algorithm to maximize ROI for Sponsored Brands campaigns.
- Bulk Campaign Management: Create and edit Sponsored Brands campaigns at scale.
- Creative Optimization: Tools to analyze and optimize the creative aspects of Sponsored Brands ads.
- Cross-Channel Insights: Gain a deeper understanding of the customer journey across multiple platforms.
The Unique Opportunity
"Walmart Connect’s Sponsored Brands offer advertisers the unique opportunity to drive online sales and understand the impact on in-store volumes," added Lien, emphasizing this new integration's potential.
Are you interested in exploring this new feature? Visit Marin Software's Walmart Connect page to learn more about support for Walmart Connect in MarinOne.