We're excited to share Marin’s win at this year’s Drum Search Awards in London, where our search solution was recognized for its innovative features:
- First Party Data/Personalization: Marketers can personalize targeting based on real audience insights
- Marin SmartSync: Allows brands and marketers to ‘copycat’ their campaigns from Google to Bing with one click
- Search Intent: Allows marketers to understand where their prospective customers are in the sales cycle
- Marin TruePath: Links Google and Facebook, de-duping conversion, impression, and click data across devices, providing a complete view of the customer journey
Constant Innovation for Continued Success
At a black-tie event in the London Marriott Hotel Grosvenor Square, we were recognized as the best product on the market for increasing performance and revenue for search marketers, anticipating their future needs, and allowing them to run seamless cross-channel and cross-device campaigns.
We work hard to ensure that our customers gain a financial lift from using our platform, with some customers seeing an overall lift of 45%. We’ve also been able to boost cost efficiencies and time savings by over 60%.
The judging panel included industry experts across prominent brands and agencies, including Google, Facebook Atlas, and Philip Morris International.
Icing on the Cake
As our RVP of Sales, Richard May, said, “We’re really proud. Marin Search has been helping brands around the world get the most out of their ad spend and make informed budget allocation decisions. Recently we've really focused on innovating our offering, and it’s great to see this hard work paying off. Being nominated in such a competitive category is fantastic recognition of this work and winning the award is the icing on the cake.”
Watch an interview with our Marketing Director EMEA, Irisini Davis.