Every year, Q4 is huge for retail advertisers and other verticals looking to capitalize on holiday shopping sprees. In 2015, even more ad spend was devoted to capturing people’s attention at the moment they’re most likely to buy the perfect gift.
We sampled the Marin Global Online Advertising Index, which looks at over $7 billion worth of spend in the Marin platform, and one thing was clear: people are wedded to their mobile devices.
Time and again, the Q4 2015 data played this out, with across-the-board increases in mobile spend, ad clicks, and impressions. When it came to search, however, consumers still preferred powering up their desktop computers and doing a deeper dive on a larger screen.
For detailed information on how the 2015 shopping season played out across devices for search, social, and display – and what you should do to stay ahead of the game – download The Q4 2015 Performance Marketer’s Benchmark Report.