The 10 Best AI Tools to Reach Your Sales Goals in 2024

February 5, 2024

Have you missed your sales goals for 2023?

You’re not alone. 57% of salespeople miss their targets. 

But that ends for you in 2023. With the best AI tools for sales in your arsenal, you can outperform your quotas like never before. 


  • Personalized outreach on autopilot, freeing up your time.
  • Smarter lead scoring for laser-focused prospecting.
  • Customer insights to unlock hidden opportunities.

Get ready to discover the best AI (artificial intelligence) sales tools in 2024 and skyrocket your business growth.

Benefits of Using AI Tools in Sales

Let’s dive into a few ways AI is revolutionizing sales by unlocking efficiency, personalization, and valuable insights.

1. Streamlined Sales Processes

AI automates repetitive tasks like data entry and lead scoring, freeing your team for strategic thinking. This data-driven approach lets you make informed decisions.

2. Personalized Customer Experiences

AI analyzes data to recommend products, anticipate needs, and craft targeted messages that resonate.

3. Unified Marketing & Sales

AI streamlines marketing and sales, guaranteeing consistent messaging and a smooth customer journey. Real-time data insights empower both teams to optimize campaigns and personalize outreach.

4. Boosted Sales Efficiency

AI leverages historical data to predict future sales, accurately enabling resource optimization. AI prioritizes leads based on conversion potential and helps sales reps focus on high-impact opportunities.

5. Unearth Sales Insights

AI analyzes customer data to uncover hidden patterns and opportunities, suggesting cross-sell/up-sell potential and enabling proactive responses.

As you scale your data operations, you should prioritize a powerful and intuitive alternative to Tableau or Looker‌ — ‌one designed to help consumers at every skill level find value in your data.

For example, ThoughtSpot’s AI-powered analytics offers just as broad a range of data connection sources and analytics features as either of the competitors listed above, but it ranks highest on self-service analytics. 

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Even better, ThoughtSpot Sage, which pairs the ease and flexibility of LLMs with robust accuracy, security, and governance, is‌ live. 

ThoughtSpot for Sales is the fastest way to make sales data accessible to even your most non-technical sellers. With a consumer-grade search and AI-driven analytics experience, you can move beyond “what” ‌into the “how” and the “why” to outsell your competition. 

6. Improve Performance with Analytics

AI analyzes customer interactions across calls, emails, and more, revealing valuable data. Reps can leverage this to refine communication and close more deals.

7. Enhance Customer Experiences

AI recommends relevant products and services tailored to individual needs, fostering satisfaction and loyalty. 

You can further leverage text-to-speech software for creating sales content, like ads, that maintains brand voice consistency and provides an accessible experience for all customers. 

Top 10 Best AI Tools for Sales

Here are the top 10 best AI tools for sales, each offering unique capabilities to boost your sales pipeline and close more deals.

1. Marin Software - Marketing and Paid Ads

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Marin Software isn’t just another ad management platform. 

It’s among the best AI tools for sales for optimizing paid search, social, and marketplace campaigns across platforms like Google Ads, Facebook, and Amazon.

Features and benefits:

  • Unified dashboard: Manage all your campaigns in one place, saving time and maximizing efficiency.
  • AI-powered insights: Marin’s intelligent algorithms identify growth opportunities, suggest budget allocations, and automate bidding strategies for optimal ROI.
  • Advanced optimization: Fine-tune ad targeting, messaging, and budgets based on real-time performance data, ensuring your ads reach the right audience at the right time.
  • Increased revenue: Marin has helped clients achieve impressive results, like a 132% increase in search ad revenue and a 30% reduction in CPA for app installations.

Pricing: Tailored to your specific needs and campaign volume. Request a demo now!

2. Einstein GPT - Sales Solution from Salesforce

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Einstein GPT, Salesforce’s revolutionary AI solution, empowers reps to personalize, automate, and streamline their workflows. 

Here’s how:

  • Retrieval-augmented generation: Craft unique, data-driven emails by combining pre-written templates with GPT’s AI magic. Tailor messages to specific customers, ensuring relevance and resonance.
  • Predictive insights: Gain actionable intelligence on deals and customers. Predict lead conversion, next steps, and potential roadblocks, enabling proactive outreach and closing strategies.
  • Automation: Free yourself from repetitive tasks. Einstein GPT automatically generates follow-up emails, schedules meetings, and updates CRM records, saving precious time.
  • Seamless CRM Integration: Einstein GPT lives within your existing Salesforce platform, making integrating AI insights into your workflow and leveraging your valuable customer data easy.


  • Einstein Sales GPT: $50/user/month (includes limited GPT credits)
  • Einstein Service GPT: $50/user/month (includes limited GPT credits)
  • Einstein AI & Analytics for Service Cloud: Pricing varies based on specific features and usage.

Main features that make it one of the best AI tools for sales: 

  • Real-time data analysis and valuable insights
  • Predictive lead scoring and deal insights
  • Automated follow-ups and CRM updates
  • Seamless integration with Salesforce
  • Personalized email generation

3. Hubspot - Lead Generation

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Fuel your sales pipeline with HubSpot’s intelligent lead-generation tools. 

Predictive lead scoring identifies the hottest prospects, prioritizing your outreach. AI engages website visitors 24/7, qualifying leads while you sleep. Content Assistant suggests SEO-rich topics and optimizes your content for higher conversion rates.

This tool packs a punch for sales teams with features like:

  • Streamlined lead management: Organize leads, track interactions, and assign tasks seamlessly.
  • Automated workflows: Nurture leads with personalized email sequences and follow-ups.
  • Deep customer insights: Gain a 360° view of each customer, from initial contact to post-purchase.

HubSpot offers a suite of features for every stage of the buyer’s journey:

  • Landing page builder: Craft high-converting landing pages with drag-and-drop simplicity.
  • Email marketing: Design engaging email campaigns and track their performance.
  • Web forms and pop-ups: Capture leads effortlessly with customizable forms and targeted pop-ups.
  • Marketing automation: Automate repetitive tasks and personalize customer experiences.
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Pricing: Starts at just $20/month, making HubSpot accessible for businesses of all sizes.

4. Weflow - Sales Forecasting 

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Weflow accurately predicts your future sales by analyzing past sales, market trends, and more. Get real-time sales projections and segmented forecasts to pinpoint strengths and weaknesses in your strategy. 

Weflow features:

  • AI-powered insights: Uncover hidden patterns and predict future outcomes with advanced algorithms.
  • Effortless roll-ups: Automate forecast aggregation from reps to leadership, saving precious time.
  • Actionable data: Drill down into detailed insights, identifying areas for improvement and maximizing ROI.
  • Seamless Salesforce integration: Streamline your workflows and data harmony.

Boost your sales game with Weflow:

  • Accurate forecasts: Achieve 92%+ accuracy, defeating forecasting headaches.
  • Enhanced transparency: Gain complete visibility into your sales pipeline and performance.
  • Data-driven decisions: Make informed choices based on real-time insights, not guesswork.
  • Improved agility: React quickly to market shifts and stay ahead of the competition.

Pricing: With options for every team, there are free and enterprise plans depending on your needs. The most popular plan starts at $59 per user/month. 

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5. Gong - Coaching and Trend Analysis 

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Boost revenue and refine strategies with Gong’s real-time coaching and predictive insights. Dive deeper than call recordings.

 Analyze every conversation with AI-powered tools like:

  • Live call and meeting analysis: Get instant feedback on calls, identifying missed opportunities and high-performing tactics.
  • Predictive sales outcomes: Forecast win probability and prioritize deals based on data-driven insights.
  • Seamless integration: Gong works with your existing CRM, capturing every interaction for analysis and coaching.
  • AI-powered coaching: Get personalized recommendations and actionable tips to improve individual and team performance.
  • Subtle cue detection: Gong listens beyond words, analyzing tone, silence, and emotions for deeper customer understanding.

Key features that make Gong a top contender include: 

  • Conversation search and replay: Find key moments, replay calls, and share clips for targeted coaching.
  • Win/loss analysis: Identify patterns in successful and lost deals to refine your sales approach.
  • Competitive intelligence: Analyze competitor pitches and adapt your strategy for a winning edge.
  • Customizable dashboards: Track progress, measure improvement, and set data-driven goals.

Pricing: Gong offers flexible plans for all team sizes and budgets. Contact them for a personalized quote.

6. - Contact Management 

(Image Source)’s AI unearths hidden email addresses, empowering you to build targeted lists and craft personalized campaigns that resonate.

  • Grow your reach: Find accurate contact info for any professional with domain searches and social media integration. No more bouncing emails or wasted outreach.
  • Segment like a pro: Categorize your contacts by role, company, and more for laser-focused email campaigns.
  • Personalize easily: Infuse your emails with dynamic data, like names and interests, for higher engagement and click-through rates.
  • Track your success: Track opens, clicks, and replies in real time, optimize your campaigns, and close more deals. features:

  • Integrations: Connect with CRM, marketing tools, and more.
  • Unlimited searches: Find emails for any domain or website.
  • Email verifier: Ensure your list is accurate and deliverable.
  • Campaigns: Send personalized emails and track results.

Pricing: Start with a free plan for basic needs or upgrade to a paid plan with advanced features and higher limits starting at $34/month. 

7. Zapier - Integrations and Task Streamlining

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Tired of juggling data across platforms? Zapier connects over 6,000 apps and tools, turning tedious tasks into smooth workflows. Imagine leads from Typeform automatically creating deals in CRM or invoices in Quickbooks triggered by closed deals in Pipedrive. 

For sales professionals, Zapier is a game-changer:

  • Qualify leads faster: Auto-score leads based on website behavior, social media activity, or email engagement.
  • Nurture leads effortlessly: Create personalized email sequences triggered by specific actions, sending follow-ups without lifting a finger.
  • Shorten the sales cycle: Automatically create tasks, set reminders, and send notifications to ensure deals move smoothly through the pipeline.
  • Increase conversions: Analyze data from multiple sources to identify bottlenecks and optimize your sales process.

Key features:

  • 6,000+ integrations: Connect all your favorite tools, from Salesforce to Gmail to Mailchimp.
  • Easy-to-use interface: No coding needed, just drag-and-drop to build custom workflows.
  • Trigger-based automation: Automate tasks based on specific events or data changes.
  • Robust analytics: Track and analyze your workflows to see what’s working and what’s not.

Pricing: Start with a free plan for basic automation needs. Paid plans (starting at $19.99/month) offer unlimited Zaps, advanced features, and team collaboration.

8. - Virtual Sales Assistant 

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Unlock sales growth on autopilot with, the virtual assistant that automates conversations across your entire revenue lifecycle. 

Here’s how elevates your sales game:

  • Conversational AI: Exceed’s AI’s brain understands natural language, mimicking human interaction through email, chat, and SMS. It answers inquiries, handles objections, and even schedules meetings, all with a personalized touch.
  • Machine learning magic: Exceed learns from every conversation, constantly refining responses and targeting the right messages to the right leads. This means higher engagement, better qualifications, and more deals closed.
  • CRM harmony: Exceed seamlessly integrates with top CRM platforms like Salesforce and HubSpot, keeping your sales data organized and accessible. No more switching between tools — Exceed works where you already do.

Key features that make it the best AI tool for sales: 

  • Automated lead nurturing: Engage 100% of leads with personalized conversations, keeping them warm and moving down the funnel.
  • Smart lead qualification: Identify sales-ready leads using AI-powered scoring, ensuring your reps focus on the right opportunities.
  • Meeting scheduling on autopilot: Schedule meetings and demos instantly, freeing up your reps’ time for closing deals.
  • Real-time reporting and analytics: Track performance and measure ROI with detailed reports and actionable insights.

Pricing: No matter how big or small your revenue team is, has a package for your needs. However, you must fill out a form for a custom quote. 

9. - Personalized Cold Emails

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Apollo AI is your weapon for crafting personalized cold emails that land. Target specific industries with advanced filters, then build emails infused with genuine insights using Apollo’s AI-powered templates and data integration.

Key features:

  • Smart targeting: Zero in on ideal prospects with industry-specific filters and data enrichment.
  • AI-powered personalization: Craft unique, data-driven emails that resonate with each recipient.
  • Real-time email tracking: Gain data-driven insights to refine your outreach strategy.
  • CRM integration: Keep data synced and teams in sync with a seamless connection to your CRM.
  • Automated workflows: Save time and energy with intelligent automation tools.

Pricing: Choose a plan that fits your needs, from budget-friendly solo options to enterprise-level scalability. Professional plans start at $79 per user per month. 

10. - Actionable Insights from Data

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Tired of data overload and unclear sales forecasts? transforms your data into actionable gold, empowering your sales virtual assistant with AI-powered insights for accurate forecasting, smarter lead scoring, and, ultimately, closed deals.

Boost your sales game:

  • Precision lead scoring: Rank leads based on true buying potential, focusing resources on the hottest prospects.
  • Unerring sales forecasts: Predict future sales accurately, ensuring resource allocation and budget planning are on point.
  • Smarter sales strategies: Gain deep customer insights to personalize outreach, craft targeted messaging, and close deals faster.

Chatspot features:

Pricing: Currently, all users can use ChatSpot for free. You can access it as a standalone product or integrate it directly into your HubSpot CRM tools.

11. - Actionable Insights from Data

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AI Sales Demos tailored to your product or service. Sales Closer manages the entire sales process from discovery to close. Meet with prospects on Zoom through the phone, and send the next steps, including payments and contracts, all from inside Sales Closer.

Key features:

  • Meet with prospects through a phone call.
  • Manage the entire sales process in one tool.

Choose the Best AI Tools for Your Sales Teams

Today, we shared how AI (artificial intelligence) tools optimize your sales reps, from automating tasks to crafting personalized conversations. But with so many options, choosing the right one can be tricky.

Focus on tools that fit your process and empower your team. Look for solutions that:

  • Streamline communications
  • Unlock data-driven insights
  • Boost lead generation

Remember, AI doesn’t replace sales stars — it supercharges them.

Take control of your marketing with AI-powered solutions like Marin. Try Marin for free for 14 days, or book a demo now!

Jeremy Moser

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