The Ultimate Guide to Dynamic Ads on Facebook

June 20, 2017

Dynamic Ads allows advertisers with a product feed to automatically deliver personalized ads based on the interest people show on your website site or app. This powerful—and largely untapped—ad type delivers hyper-targeted ads on Facebook, Instagram, and the Audience Network to people most likely to buy what you’re selling.

In our Ultimate Guide to Dynamic Ads on Facebook, we share tactical advice and timely tips to get you up, running, and profitable with this innovative ad type.

Just a few highlights:

  • The Key Benefits of Dynamic Ads: Marketers who implement Dynamic Ads can expect to see increased sales, time savings, automatic alignment with inventory, and more. Read about how a name-brand jeweler boosted ROAS by 357% with Dynamic Ads.
  • Finding New Customers and Improving Conversion Rates: We take a close look at Broad Audiences, a way to expand the reach of your Dynamic Ad campaigns by serving more relevant ads to people who haven’t visited your website.
  • Cross-Selling and Upselling Existing Customers: Dynamic Ads is perfect for attracting customers to a more expensive item or an entirely different product from your catalog. We offer techniques and tips to increase revenue and expand reach.

To learn more, download the full document.

Maria Breaux

Marin Software
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