What We're Reading This Week: Top 5 Industry Articles

May 17, 2018

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this new weekly series, we list the stories that are grabbing our team’s attention.

1. Stories are about to surpass feed sharing. Now what?

Josh Constine of TechCrunch looks at the rise of the Stories format and how it’s set to surpass feeds as the primary online sharing vehicle this year. What should advertisers keep in mind as they seek to create meaningful—and respectful—Stories ads?

> Read the article

2. The 10 biggest announcements from Google I/O 2018

CEO Sundar Pichai’s keynote at Google’s I/O included everything from advice on social responsibility to amazing demonstrations of new AI tools the company’s been working on. We were wowed and awed. If you haven’t seen it already, be sure to check it out.

> Read the article

3. Did Google Just Kill Independent Attribution?

For publishers, is isolationism the new normal? Martin Kihn, Research Vice President at Gartner, comments on the impact of Google’s decision to stop including user IDs with log files from its industry-leading ad server.

> Read the article

4. Where do marketers draw the line on data targeting as     privacy concerns grow?

Marketing Dive does a “deep dive,” looking at the need for advertisers to pay more attention to first-party data in a time of mounting data privacy concerns.

> Read the article

5. YouTube channels are seeing a lift in live video     viewership

The online video wars continue. This is an exciting space and we’re looking forward to the digital advertising innovations that will inevitably result.

> Read the article

Maria Breaux

Marin Software
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