What We're Reading This Week: Top 5 Industry Articles

August 17, 2018

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.

Facebook influencer organic reach drops 23%

Marketing Dive attributes a drop in organic reach for influencer content to Facebook’s algorithm tweaks in early 2018. With Facebook’s new tools for influencers, this dip may not be a lasting one.

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Facebook has changed—so should your digital strategy

Facebook is in constant flux, quickly making updates based on lessons learned and optimizing as fast as breaking news. Digital advertisers have to adapt to keep up with the rapid pace of change.

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Amazon is testing video ads in mobile search results

On the Amazon front, advertisers spoke and the company listened. Now, it’s trying out video ads in mobile search results, in a limited beta test.

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The evolution of Amazon as an ad platform

Amazon’s expanding ad formats are just the tip of the iceberg. The Drum takes a look at just how far Amazon has come in such a short amount of time.

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Should ad tech panic over the California Consumer Privacy Act?

Finally, with changes under the California Consumer Privacy Act set to take effect on the first day of 2020, data privacy will land in the tech capital of the world. What’s an advertiser to do?

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Maria Breaux

Marin Software
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