What We're Reading This Week: Top 5 Industry Articles

September 27, 2018

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this series, we list the stories that are grabbing our team’s attention.

Google and Facebook want half

The “duopoly” are marching toward making up half of the U.S. ad market, as video, TV, and politics bring in big media dollars.

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Is this the end of the Ad ID Consortium?

With AppNexus leaving the Ad ID Consortium and only one founding group remaining, what happens next?

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Snapchat links visual search to Amazon listings

Snapchat users can now scan their mobile phone over a physical item to bring up the item’s associated Amazon product listing.

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Mobile likely to dominate holiday shopping

According to a new OpenX and Harris Poll survey, most consumers think the U.S. economy is doing okay, so plan to spend the same or more on gifts this holiday season.

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Amazon’s making the duopoly a triopoly

New projections say that not only is Amazon gaining ground on Google and Facebook—it’s poised to surpass them.

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Maria Breaux

Marin Software
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