What We're Reading This Week: Top 5 Industry Articles
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting digital marketing industry news. In this weekly series, we list the stories that are grabbing our team’s attention.
Google Clears Up Confusion Around Mobile-First Indexing
A recap of Google’s tweets deciphering the most common misunderstandings around mobile-first indexing.
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Magna upgrades global ad growth forecasts, with Facebook and Google as drivers
Global ad revenue is expected to grow beyond expectations this year, to $551 billion. You guessed it—Facebook and Google are leading the way.
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US brands remain 'mediocre' when it comes to CX, Forrester finds
The field is open for a CX leader to emerge in sales in marketing, according to research by Forrester, while some industries are doing a better job than others.
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Facebook is testing paid subscription options for private groups
Although free Facebook groups aren’t going anywhere, the company’s testing a program to allow group administrators to charge for content.
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Keeping Up With Change: How Marketers Give Customers What They Want
With rapid industry change and new trends emerging even faster, customers are coming to expect constant innovation.
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