AppSumo promotes great products to help you kick ass at work.

Your best customers are your existing ones. The second best are the people who are saying that they’re interested and Perfect Audience has been good for keeping us in front of the right audience.

Noah Kagan
Chief Sumo

The Opportunity

AppSumo is a free newsletter for entrepreneurs that promotes digital products. AppSumo wanted to promote a new online course called that cost around $300. Because it was more expensive than other products they sold, visitors were often not prepared to buy on the first visit. Noah knew that retargeting would allow AppSumo another chance to sell to those customers.

The Solution

Noah started simple: just a single targeting list and ads on open web and Facebook. As he developed more ad units and offers and tested what worked, his return on spend climbed until he was reaching 2–5× ROI. It didn’t happen overnight: Noah found he had to wait 15–30 days to really see the results of his targeting but he’s been thrilled with how they’ve performed.

Improved productivity and a 67% ROAS

  • Maxed out impressions on available lists due to high ROI
  • Determined Facebook sidebar and open web ads in multiple sizes provided the best performance