G2 Crowd Names Marin Software a Leader in Cross-Channel Advertising Software


G2 Crowd Names Marin Software a Leader in Cross-Channel Advertising Software

Foremost brands submit positive reviews for Marin’s cross-channel, cross-device advertising cloud platform

SAN FRANCISCO, CA November 19, 2015 — Marin Software Incorporated (NYSE: MRIN), provider of a leading cross-channel, cross-device performance advertising cloud for advertisers and agencies, announced today that G2 Crowd has named Marin Software a “Leader” in Cross-Channel Advertising Software, having earned the highest overall G2 score – an average of satisfaction and market presence.

G2 Crowd, widely known as the “Yelp for software,” brings peer reviews to business solutions. Enterprise software users can review different products and share insights on marketing, CRM, e-commerce, and other categories. Those looking for information on a specific product can then use the first-hand reviews in their software selection process.

In G2 Crowd’s Winter 2016 Cross-Channel Advertising Report, Marin Software was named a Leader based on a high customer satisfaction score and large market presence – 92% of users rated it 4 or 5 stars and 87% believe Marin is headed in the right direction. Vendors were scored based on three ratings:

  • Overall Customer Satisfaction and Net Promoter Score (NPS) based on ratings by G2 Crowd users
  • Customer satisfaction with second-level product attributes based on user reviews
  • Popularity and statistical significance based on number of ratings and reviews received by G2 Crowd

“We’re honored that our customers see us as a market leader,” said John McNulty, Head of Global Marketing at Marin Software. “They rely on us to provide best-in-class support, and an enterprise solution that allows them to easily grow and optimize their cross-channel marketing campaigns at scale. Our G2 Crowd placement confirms we’re delivering powerful, innovative solutions.”

About G2 Crowd

G2 Crowd is the world’s leading business software review platform, leveraging its 45,000+ user reviews read by nearly 400,000 software buyers each month to help them make better purchasing decisions. By bringing the collective power of trusted peers to the forefront, business buyers now have transparency when evaluating B2B software technologies. In addition, G2 Crowd intuitively packages insights from expert peers, everyday users, and aggregated data to score competitive products on The GridSM. For more information, visit https://www.g2crowd.com/.

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