G2 Crowd Names Marin Software a Leader in Social Advertising Software


G2 Crowd Names Marin Software a Leader in Social Advertising Software

Foremost brands deliver positive reviews for Marin’s solutions and customer support

SAN FRANCISCO, CA November 30, 2016 — Marin Software Incorporated (NYSE: MRIN), a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers and agencies, announced today that G2 Crowd has named Marin Software a “Leader” in Social Advertising Software for winter 2017.

G2 Crowd, widely known as “Yelp for software,” brings peer reviews to business solutions. Enterprise software users can review different products and share insights on marketing, CRM, e-commerce, and other categories. Those looking for information on a specific product can use relevant first-hand reviews as part of the software selection process.

In G2 Crowd’s Winter 2017 Social Advertising Report, Marin Software was named a Leader based on its large market presence and high customer satisfaction score. Vendors were scored based on three ratings:

  • Overall Customer Satisfaction and Net Promoter Score (NPS) based on ratings by G2 Crowd users
  • Customer satisfaction with second-level product attributes based on user reviews
  • Popularity and statistical significance based on number of ratings and reviews received by G2 Crowd

Marin Software’s user reviews primarily focused on platform strength and the strong partnerships Marin forms with its customers.

“We’re proud to consistently be viewed by our customers as industry leaders,” said John McNulty, Vice President of Global Marketing at Marin Software. “As we continue to innovate our social offering, we’re keeping pace with the fastest growing and most opportunistic channel for digital advertisers. We’re honored to lead the charge in optimizing and growing our customers’ social and cross-channel marketing campaigns.”

About G2 Crowd

G2 Crowd, the world's leading business software review platform, leverages more than 100,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Monthly more than a half-million people visit G2 Crowd's site. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by roughly $12 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.

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