Marin Software and Facebook Team Up for Live Webinar on Cross-Channel Attribution
SAN FRANCISCO, CA July 6, 2017 — Marin Software Incorporated (NYSE: MRIN), a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers and agencies, announced an upcoming webinar with Facebook, Facebook + Google: Bridging the Search and Social Divide. The webinar will take place on Tuesday, July 11th at 10 am PST.
According to a study Marin Software conducted with over 200 digital marketers, not only does a combined search and social strategy lead to more purchases—users who click a search and social ad contribute approximately two times more revenue per click than users who click search ads only. And, as the two major platforms that represented 99% of revenue growth from digital advertising in 2016 in the U.S. alone, Google and Facebook now have targeting and ad formats for every step of the customer journey— providing digital marketers with increased opportunities to meet goals and objectives.
The July 11 webinar will offer guidance for executing cross-channel advertising campaigns and cover solutions for measuring cross-channel success—including Atlas, Analytics, Offline Conversions, Facebook Pixel, and more. In addition, Marin and Facebook will provide insights into how a cross-channel marketing approach allows advertisers to measure performance accurately, and optimize and grow spend based on incremental revenue insights.
“We’re excited to join forces with Facebook to educate search and social marketers on how to best grow revenue and gain efficiencies. Measurement is a vital component of a digital marketer’s arsenal, and it becomes even more important as more marketers focus on the customer journey instead of the channel,” said Brett Loney, Product Marketing Manager - Social at Marin Software.
“As we continue to see non-stop innovation in the digital marketing space, the challenge for marketers becomes keeping pace and taking full advantage of all the latest tools and resources,” said Wes MacLaggan, Head of Global Marketing at Marin Software. “Marketers who focus on cross-channel capabilities and insights stand to gain a huge competitive advantage.”
The webinar is on July 11th, 2017 at 10:00 am PST (1:00 EST). Sign up on the webinar registration page.