Where’s Paid Search Going in 2013: Marin Software to Speak at SMX East 2012

Matt Lawson to join roundtable at leading search industry show to be held October 2-4, 2012 at the Javits Convention Center in New York.

San Francisco, CA – September 28, 2012–Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced that Matt Lawson, vice president of marketing, will join a panel at SMX East 2012. Lawson will speak on a panel titled “Where’s Paid Search Going in 2013”, to be held on Thursday, October from 1:00–2:15 pm.

Key Facts:

• Lawson will join panelists from xAd, Didit.com, Nebo, and Microsoft to discuss trends in the paid search landscape for 2013 and beyond. They’ll debate pressing issues such as the impact of increased competition and costs for keywords, upcoming changes in results page layouts, new ad formats, and advances in retargeting. PPC marketers will gain valuable insights on the important changes they’ll face in coming months.
• SMX East will take place in at the Javits Convention Center in New York City on October 2-4, 2012. The conference is programmed by search authorities Danny Sullivan and Chris Sherman, the editors of Search Engine Land and Marketing Land, the leading news blogs for internet and search engine marketers.
• Lawson is a regular speaker at digital ad industry events, including SES San Francisco, SES Chicago, SES New York, AllFacebook Expo, Ad:Tech San Francisco, OMMA Global, SMX East, SMX West, SMX London, Search Insider Summit Captiva and Park City, and Seattle Interactive. He writes a regular column for Search Engine Land, and has contributed articles to Search Engine Watch, MediaPost, Adotas, and other publications.