Sam Wilcke has over six years of experience in price optimization and analytics. Sam currently manages a team that uses client specific data to compile customized insights and recommendations. Sam worked previously at Marin as a Sr. Bid Strategist, helping clients set up bidding solutions to achieve their financial goals. Prior to Marin, Sam helped set prices for retail businesses before moving onto setting prices for online display ads. Sam holds a PhD from UC Berkeley, a BS from Caltech, and a BA from Reed College. He performed standup comedy for a year and enjoys hiking, snowboarding, and surfing.