Lana Gelfand has been with Marin Software since 2008 and is a Senior Project Manager on Marin’s Professional Services team. She started her career at Marin Software as the 25th employee in the company and the first member of the sales development team. Prior to joining Marin’s Professional Services team, Lana was a Customer Success Director, responsible for helping strategic customers achieve success through our platform and service offerings.
Last year, Marin partnered closely with our customers to transition over two billion URLs to Google’s new Upgraded URLs format. With Yahoo! Japan’s support following suit this year with Advanced URLs, we’ve created best practices to ensure our clients have a seamless upgrade.
As our clients prepare for their upgrades, we wanted to highlight some important tracking considerations to keep in mind. For Ad Groups with upgraded keywords and legacy creative, Yahoo! Japan will serve the creative-level URL over the keyword-level URL. This means clients who use keyword-level tracking should migrate their ads before migrating their keywords.
As with Google’s upgrade last year, Marin’s Customer Support and service teams will be on hand to assist with questions that arise during your upgrade process for fast response and inquiry resolution. This experience is specifically designed with our customers in mind!
Marin’s step-by step self-migration guide, and our close-knit partnership with Yahoo! Japan, enables our customers to complete their upgrades in accordance with Yahoo! Japan’s best practices approach. This approach uses shared tracking templates at the ad group, campaign, or account levels to reduce website load when creating new ads or keywords and allow for future URL changes with no interruption to ad serving.
At Marin, we understand our client needs are unique and we have you covered. We published comprehensive campaign management and self-migration documentation to Marin’s Enhanced Support Center. If you’re a Marin client be sure to check this out.
