It’s time for your
ad-health check-up.

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Q: Demand Gen Campaign - Logo getting 90% of clicks? I am running a demand gen campaign that I am pretty happy with the results of. The thing is, when I check the asset details, the logo is getting all the clicks, followed by a headline that is very close in clicks, a description, and a square image that has 1k fewer clicks. After that, all assets fall off a cliff, and the clicks are not even close. What exactly does this mean? What is the point of creating a ton of image assets to use if the logo is getting 90% of all the clicks?

Q: I’m running paid media for an in-house brand and am looking for help with my paid search campaigns. Thanks to good performance, I got some additional budget from management, but when I increased the budgets for my campaigns, my ROAS got worse. Why?

Q: Google Ads Says I have to Maximize Clicks first to get data before maximizing conversions. True? I am nervous that Google just wants to make me pay for useless clicks for no good reason. Does the ad really need to "learn" about my conversions by maximizing clicks first, does that make sense?