The Rise of Retail Media: Optimizing Success at Scale
Ad campaigns on retailers websites are becoming a major source of revenue for performance marketers—even more during the holiday season!
With more consumers purchasing online than ever, retail media is experiencing an even faster acceleration in its momentum. No doubt retail media is all the rage now as 2 out of 3 online product searches start on retailers’ sites so brands need to make sure they’re where the action is, and reach high-intent shoppers at the point of sale.
Listen to a panel of industry experts to find your way into the greater eCommerce ecosystem and through platform proliferation and learn how to double down on the digital shelf and increase product visibility.
The panel discussion includes Michael Greene, VP, Growth Portfolio at Criteo and Morgan O’Hara, Director, Brand Partnerships at Instacart to discuss current challenges, success stories and what is yet to come.