UPGRADING THE MOBILE ADVERTISING EXPERIENCE TO ALIGN WITH THE CUSTOMER JOURNEY
comScore reports that people spend 80% of their social media time on mobile devices. Although mobile ownership and usage reign supreme, advertisers haven’t fully caught on to the ‘always-on’ accessibility and personal nature of mobile advertising.Read our guide to find out how to make sure your ad campaigns are mobile-optimized for every stop on the customer journey. You’ll learn:
- 5 steps to bringing a mobile mindset to the customer purchasing path
- Best practices for extending your brand awareness
- How to take advantage of publisher developments to overcome mobile challenges
- The best types of ads to use to engage mobile audiences
Get your free copy of the guide today.