Google + Facebook: A Playbook for Cross-Channel Advertising Success
STRATEGIC APPROACHES TO CROSS-CHANNEL VICTORIES
In 2016, Google and Facebook represented 99% of revenue growth from digital advertising in the U.S. alone. Now, each platform has targeting and ad formats for every step of the customer journey—providing digital marketers with increased opportunities to meet goals and objectives.
Download Google + Facebook: A Playbook for Cross-Channel Advertising Success to learn how to mastermind combined search and social campaigns throughout the customer journey and across channels. It includes:
- Strategic plays for planning, executing, and measuring cross-channel ad efforts
- How to perform an incremental lift test across channels
- A comprehensive reference on Facebook and Google ad formats, and when to use them throughout the customer journey
- Plus other valuable pointers and insights
Get your free copy of the guide today.