Google Facebook Retail Playbook
STRATEGIC APPROACHES TO
RETAIL ADVERTISING WINS
In 2016, Google and Facebook represented 99% of revenue growth from digital advertising in the U.S. alone. Now, each platform has targeting and ad formats for every step of the customer experience—providing retail marketers with increased opportunities to meet goals and objectives.
Download Google + Facebook: A Retail Playbook for Omnichannel Success to learn how to mastermind combined search and social campaigns throughout the consumer shopping journey—online and in stores. It includes:
- Strategic plays for planning, executing, and measuring omnichannel ad efforts
- How to perform an incremental lift test across channels
- A comprehensive reference on Facebook and Google ad formats, and when to use them for maximum impact on retail campaigns
Get your free copy of the guide today.