Read the White Paper
Read the White Paper
The Search Marketer's Guide to Successful Facebook Ads
Facebook advertising is becoming a more important part of many advertisers’ online media mix. We have assembled a comprehensive set of best practices for effective Facebook advertising that includes an actionable approach to managing successful ads on Facebook as well as advice for optimizing across channels for a more effective online media mix.In this white paper, you will learn:
- How to identify the best performing audience segments
- Strategic tips for targeting connections
- Advice for keeping ads fresh and click-through rates high
- Tips for evaluating the cross-channel impact of Facebook ads