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Take Control of Responsive Search Ads

Responsive Search Ads (RSAs) harness the power of machine learning to optimize your ads, but take away some of the control you get with Expanded Text Ads (ETAs). Learn how to make the most of RSAs, ahead of the June2022 phase-out of ETAs.

If you’re still using Google’s Expanded Text Ads (ETAs) then time is running out – ETAs are being phased out in mid-2022. The good news is that Responsive Search Ads (RSAs) are expected to deliver better results and can make life easier. But there are some important trade-offs that every marketer needs to understand.

Download our eBook for tips and tricks on the migration and how to operate in an RSA-only world.