In the few short years since it launched in 2017, CitrusAd has become the fastest growing ecommerce ad network in the US and established itself as a preferred retail media platform for both brands and retailers like Lowes, Shipt, and Petco.
In fact, CitrusAd was ranked in the highest category in Forrester’s recent report on Sell-Side Retail Media Solutions, receiving some of the highest scores possible. It’s easy to see why brands choose to spend their Retail Media dollars with CitrusAd and their network of retailers.
CitrusAd’s unique benefits
CitrusAd makes it easy for brands and retailers to work together to increase sales by launching targeted and cost-effective digital campaigns with access to sponsored products, display media, landing pages, and fixed tenancy for the best placement. Advertisers can streamline inventory across top retailers from all verticals and 25 different countries to deliver greater ROI on their Retail Media campaigns. CitrusAd provides brands with unique benefits including:
- access to high-intent audiences: consumers shopping on these sites are browsing for specific products and ready to purchase, so placement on is low-funnel and likely to convert to sales.
- personalization: Retailers know what their customers like to buy and by leveraging this first party data, brands can promote relevant products to the right audiences, right at the point of purchase.
- native advertising formats: sponsored ads feel natural and unobtrusive to shoppers, helping brands make smooth connections with audiences through in-feed advertisements that are more likely to drive engagement and conversions.
- closed-loop analytics: it’s easy to attribute ad engagement to sales with Retail Media, because Retailers are running the ad and selling the products and can make direct connections within their own platforms.
CitrusAd and MarinOne
CitrusAd’s full suite of products is now available in MarinOne. Marin has been helping advertisers advance their digital advertising campaigns for almost 15 years and has managed over $40 billion in advertising spend.
MarinOne unifies eCommerce advertising with paid search, display and social campaigns, while simplifying reporting and management of advertising campaigns across channels. Automated insights help advertisers identify opportunities to deliver growth and improve their return on the investment, and sophisticated bidding tools help advertisers plan, pace and optimize their campaigns to hit their targets.
With CitrusAd and MarinOne, advertisers always have accurate and transparent real-time campaign performance available at their fingertips and have the flexibility to make adjustments and improvements based on robust analytics. Click here for more on CitrusAd’s integration with MarinOne.