Arrives at 28% More Conversions with MarinOne Bidding

July 29, 2019

In the highly competitive travel booking space, Kiwi wasn’t hitting their goals. The Kiwi teams were also spending countless hours analyzing campaign data to determine the appropriate bid strategy based on campaign targets.

Marin’s performance marketing experts provided extensive guidance and consultation to ensure MarinOne Bidding—with its “always-on” responsive algorithm—delivered what Kiwi wanted.

The results?

  • 28% increase in conversion volume
  • 50% decrease in cost per conversion
  • 21% increase in conversion rate

Learn more in our case study.

Maria Breaux

Marin Software
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